A Look at the “Elevator Pitch”

Rated 5.00/5 based on 1 reviews
Explaining Your Business So People “Get It!”

The picture is this: you step into an elevator, someone there asks what it is you do, and by the time that the elevator reaches its destination, you can paint a clear, concise and compelling picture of your business.

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About Griff Lindell

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Deeply dedicated to making marketing - customer focused; selling - about meeting customer needs; strategy - about delivering value; and leadership - about inspiring people.

For more than twenty-five years, Certified Business Communicator P. Griffith (Griff) Lindell has served as a senior level marketing strategist and a leader to established, reorganizing, and emerging companies.

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Reviews

Review by: margaretannl on Oct. 04, 2010 :
This was very helpful in thinking about how to position and message. I wish I had learned about this years ago and recommend the book to anyone who needs to find ways to better tell their business or product story.
(reviewed within a month of purchase)

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