Flicks & Clicks; How to create websites and catalogues that sell more.

Mel Henson's book "Flicks and Clicks" is an excellent handbook for anyone with a website. Structure, layout, branding, good copywriting, the theory of how we browse and why we buy, social media, testing and research... it's all in there.
The author uses her expertise and years of experience to present the facts in a personal, practical way - It's full of theory yet stunningly easy to read. More

Available formats: epub, mobi, pdf, rtf, lrf, pdb, txt

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About Mel Henson

Mel Henson wrote her first piece of advertising copy at the age of ten when she helped her mother make labels for a second-hand school uniform sale. She landed her first job in advertising by pretending she could type (a skill she swiftly acquired to avoid being fired). After a career in top London advertising agencies helping to make TV and radio commercials for ice cream, hair remover and coffee (not all at once) she later switched to copywriting. As an avid shopper, she decided to specialise in home shopping and in 1996 founded 'Words That Sell', a specialist copywriting agency. She and her team of writers have written for some of the UK's top online retailers including Cotton Traders, House of Bath, Donald Russell, Aspace, Shop.com and The Royal Mint. She is also a popular speaker at industry events, a judge for the prestigious 'ECMOD' European catalogue and website awards and an official Ambassador for Women's Enterprise.

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