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What I've included in The 90-Minute MBA is based on interviews with over 14,000 entrepreneurs, 42 years in business and finance, an undergraduate degree in psychology, and an MBA. What is shared are the successes and failures and the reasons behind both of a lot of entrepreneurs. It was written in response to the requests of those attending the seminar by the same name.
The goal in sharing this information is to help entrepreneurs sleep better at night by making choices that will reduce their risk and increase their chances of success.