Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Five Pennies is "THE FIELD MANUAL" for Building and Growing a Franchise Brand With the Right Mindset and Tools!

This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand!

Featuring Examples of 20 "Best of Class" Franchise Brands to Learn From - and 10 "Mega-Wreck" Stories to Avoid! More

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About Lonnie Helgerson

Lonnie Helgerson, CFE
CEO, Author, Speaker, & Serial Frantrepreneur!

With almost 30 years in franchising, Lonnie has worked with many major brands including Super 8 Motels® and Ident-A-Kid®. He pioneered the technology sector in franchising, founding Computer Doctor®, the first franchise of its kind. Currently, Lonnie serves as the CEO of Helgerson Franchise Group, a platform company that owns and operates franchise brands.

An accomplished speaker, trainer and facilitator with a national presence, Lonnie has been a frequent presenter for the International Franchise Association, Franchisor Association of Florida and other franchise and business groups.

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