On Target with Coach BJ

Delicious plant-based recipes to put you at the top of your game! Make tasty vegan dishes without adding oil or salt. Each recipe includes nutrition facts. Coach BJ's recipes are made with the home cook in mind, using plant-strong ingredients. That is, whole foods - grain, vegetables, fruits, beans, legumes, nuts and seeds. Back to the earth, back to basics. Use food for fuel. More

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About BJ Reed

I completed and have sustained a healthy plant-strong life style since the community Mercersburg, PA Engine 2 challenge held in 2010. As a plant-strong cook, I earned a position as a finalist in the 2012 and 2011 Pennsylvania Vegetable Cook-Off competition. For the past two years I have shared my experiences and knowledge as a health food coach during our local community adventures in eating and to individuals online.

I began my formal education as a physical education and health major. I received a BA from Franklin and Marshall College, Lancaster, PA and an MBA from Shippensburg University. To satisfy my creative artistic right brain, I earned my Diploma from London’s City and Guilds in Patchwork and Quilting.

As an entrepreneur I set up an e-commerce business Piecemaking LLC over 15 years ago. I work as a studio artist and have designed award winning contemporary quilts. Before becoming a studio artist, I taught college and worked in the corporate world as a multimedia developer.


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