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Clarence Jones is an on-camera coach who teaches media survival skills and marketing magic. He knows what he's talking about. After 30 years of reporting in both newspapers and television, he wrote Winning with the News Media - A Self-Defense Manual When You're the Story. Many call it "the bible" on news media relations. Then he formed his own media relations firm - Winning News Media, Inc.
At WPLG-TV in Miami, he was one of the nation's most-honored reporters. He won four Emmys and became the only reporter for a local station to ever win three duPont-Columbia Awards - TV's equivalent of the Pulitzer Prize.
In addition to his day job as a news media consultant, he writes more books and magazine articles. He builds his own computers and invents clever devices to make for his sailboat. Four of his books are now available as e-books -- They're Gonna Murder You (his memoirs), Shortcuts for Windows PCs, Sailboat Projects, and Webcam Savvy.
Clarence started working full-time as a daily newspaper reporter while he was earning his journalism degree at the University of Florida. He was named Capitol correspondent in Tallahassee for the Florida Times-Union one year after graduating from college. Six years later, as one of the nation's most promising young journalists, he was granted a Nieman Fellowship at Harvard University.
After Harvard, he was hired by the Miami Herald, where he was part of a year-long investigation that resulted in corruption charges against the sheriff and his top aides. The Herald stories led to a referendum that abolished the office of sheriff. Miami-Dade is the only county in Florida with an appointed public safety director. Clarence covered Martin Luther King's Civil Rights campaign all across the South for the Herald. His last newspaper position was Washington correspondent for the Herald.
He then moved to Louisville, Kentucky to work under deep cover for eight months, investigating political and law enforcement corruption for WHAS-TV. Posing as a gambler, he visited illegal bookie joints daily, carrying a hidden camera and microphone. His documentaries during a two-year stint in Louisville gained immediate national attention. He returned to Miami in 1972 to become the investigative reporter for WPLG-TV, the ABC affiliate owned by Post-Newsweek Corp.
Specializing in organized crime and law enforcement corruption, his work at WPLG earned four Emmys and three duPont-Columbia Awards (television's equivalent of the Pulitzer Prize). He also won the Robert F. Kennedy Award for a series of stories that examined the causes of the riots that burned much of Liberty City and killed 18 people in 1980.
While he was reporting, he taught broadcast journalism for five years as an adjunct professor at the University of Miami.
In 1984, he wrote "Winning with the News Media: A Self-Defense Manual When You're the Story." It is now in its 8th Edition.
He and his wife, Ellen Jaffe Jones, live on an island in the mouth of Tampa Bay. She is also a former TV reporter, a sailor, and a successful author. Her latest book is "Eat Vegan on $4 a Day." They sail a 28-foot Catalina, docked behind their home. They can be sailing in Tampa Bay in about 10 minutes.