Published: Aug. 04, 2012
Words: 4,309 (approximate)
Language: English
ISBN: 9781476366555

Short description

Have you ever wondered why modern business executives talk like idiots? Are you going bald scratching your head trying to understand complex reports filled with meaningless words like synergy, value add, leverage, paradigm, core competency, and other gobbledygook? Are you tolerating and encouraging fools by mistaking their pretentious rubbish talk for intelligence? But it need not be that way.

Extended description

Have you ever felt you have fallen under the toxic spell of modern business jargon? Are you bombarded by an endless stream of corporate mumbo-jumbo? Are you going bald scratching your head trying to understand complex reports filled with meaningless words like synergy, value add, leverage, paradigm, core competency, catalyst, vision, mission, information centric, people oriented, horizontal and vertical solutions, and other gobbledygook? Are you tolerating and encouraging fools by mistaking their pretentious rubbish talk for intelligence? If you say yes to any or all of the above questions, then you are not alone.

Millions of executives worldwide are in the same situation and have resigned themselves to fate, unable and unwilling to get out of it. But it need not be that way. You can get out of it easily if you are willing to do a few simple things. This book will show you those simple things and how you can consciously reject complexity in communication and hug simplicity, which is.. (Read more) Have you ever felt you have fallen under the toxic spell of modern business jargon? Are you bombarded by an endless stream of corporate mumbo-jumbo? Are you going bald scratching your head trying to understand complex reports filled with meaningless words like synergy, value add, leverage, paradigm, core competency, catalyst, vision, mission, information centric, people oriented, horizontal and vertical solutions, and other gobbledygook? Are you tolerating and encouraging fools by mistaking their pretentious rubbish talk for intelligence? If you say yes to any or all of the above questions, then you are not alone.

Millions of executives worldwide are in the same situation and have resigned themselves to fate, unable and unwilling to get out of it. But it need not be that way. You can get out of it easily if you are willing to do a few simple things. This book will show you those simple things and how you can consciously reject complexity in communication and hug simplicity, which is the ultimate sophistication.
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Tags

communication, workplace culture, workplace behavior, jargon, workplace coaching, workplace changes

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Reviews

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Review by: Elizabeth Miller on Nov. 18, 2012 :
If marketing jargon leaves you befuddled then reading this guide will help you laugh at it. A quick look at how the marketing world even in politics has learned to say a whole lot about nothing. Good Job!
(reviewed long after purchase)

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