The USP Myth: Why USPs Are An Antiquated Concept

By Jason Fladlien
Published By JTD Creatives
$0.00 Rating: Not yet rated.
Published: Aug. 17, 2010
Words: 1214 (approximate)
Language: English


Ebook description

USP stands for unique selling proposition. It was coined by Rosser Reeves in the 1940's. It's dated and not as applicable as it once was. The purpose of a USP was to develop a UNIQUE offer to your target market that was either not being offered by your competitors - or was not being offered as well as you could offer it. But competition and the changing needs of the marketplace have changed...

Tags

unique selling proposition

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