Copywriting, Made So Simple Even You Can Understand

By Mike Swedenberg
$0.99 Rating: Not yet rated.
Published: Sep. 01, 2012
Words: 9,626 (approximate)
Language: English
ISBN: 9781476261188

Short description

A funny title but a serious study. A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, sales and marketing.

Extended description

A funny title but a serious study. A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.
Topics include:
What is Copywriting
Duties of a Copywriter
Institutional Advertising (Read more) A funny title but a serious study. A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.
Topics include:
What is Copywriting
Duties of a Copywriter
Institutional Advertising
Advertising is Like Sales, Everyone Thinks They Can Do it
Unique Selling Proposition
Me Too Products
Feature vs Benefits
The Parts of an Ad
Writing A Headline
Subheads
Writing Bodycopy
Taglines
(Less)

Tags

humor, unique selling proposition, usp, writing ads, print advertising, copywriting techniques, advertising ads

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