Green Spin (Or) Promoting the Green Message 2013

Rated 5.00/5 based on 1 reviews
A book about driving change within the sustainability community itself. People are not engaging with the information they hear. Green Spin addresses how we can express green messages differently, encouraging campaigners and educators to appeal to the emotions, sub-conscious and mirror neurons of their audience. Green Spin takes you on a spin around the right-brain/eco-creative helix. More

Available formats: epub, mobi, pdf, rtf, lrf, pdb, txt

First 15% Sample: epub mobi (Kindle) lrf more read online
About Nicolle Kuna

Author of Common Sense Law (Hybrid Publishers), fiction books, and former community lawyer for many years. Campaigned and volunteered with multiple environmental groups. Also, experienced workshop facilitator and community educator.

Reviews

Review by: Andrew Ioannidis on Dec. 16, 2012 :
‘This book gives precision to refreshing ideas of promoting the environmental message. With Green Spin Promoting the Green Message, Nicolle has an uncanny way of bringing into perspective a multitude of different campaign methodology and thought patterns that inspire all readers, ‘greenie’ and ‘non alike’ to behavioural change. The dialogue is easy to follow well researched and in parts with the use of humour typically entertaining. Nicolle’s illustrations and examples gives us the opportunity to rethink our present way of living, create more empathy and involvement in the community. Uplifting reading, and effective in its intention to broaden and unite communication amongst green market and public relations in society, with its insight of practical knowledge and unique etymology makes us aware of social and ecological issues, and sets before us a radical solution. ’
Andrew Ioannidis
Architect
(reviewed within a month of purchase)

Report this book