A CEO's Secret Weapon

Prevent the grinding sands of conflict from seizing the gears of business decision-making. A CEO’s Secret Weapon offers 10 results-oriented chapters packed with essential techniques every CEO needs to know. The book begins with the real cause, purpose and reason the enterprise exists. Then it dives into the most troublesome issues confronting the CEO everyday and how to conquer each. More

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About Frumi Barr

Frumi’s WHY is to inspire leaders to look to the future, take decisive action and maintain momentum to build sustainable organizations. She creates a safe environment for leaders and their teams to talk about what really matters. Indeed, when clients work with Frumi they can expect a positive “Frunami”. Leaders spend focused attention on finding their personal WHY, and then aligning their own CPW (Cause, Purpose or WHY) to that of their organization. Frumi inspires leaders to rediscover the strengths and values that energize them so that they in turn can renew their colleagues, employees, and business operations.

As the CEO of 3 businesses and CFO of 2, Frumi Rachel Barr is no stranger to acknowledging every detail that makes a company function. It is this awareness of complete team performance that has made her focus on helping top CEOs and executives conquer the challenges of self expression and team communication.
Frumi is highly educated with an MBA and a PhD in Business Administration, and numerous certification in EQ(Emotional Intelligence) and Conflict Resolution and Mediation.. Being the mother of four in addition to juggling a full time career, Frumi has mastered the art of communication and mediation. She prides herself on being the source in the room all can trust and count on to solve inner team conflict. As a knowledgeable and strong woman, Frumi is able to unveil the real truths that plague many business environments in negative manners.

Frumi has served with the honorable title of Past President of the Professional Coaching and Mentors Association and has served on numerous boards.. Frumi is the author of Confessions of a Resilient Entrepreneur.

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