Construction Marketing Ideas - Electronic Edition Vol. 1 -- The Fundamental Concepts

By Mark Buckshon
$9.89 Rating: Not yet rated.
Published: Sep. 19, 2010
Words: 21672 (approximate)
Language: English


Description

Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses. You will discover the true meaning of the word "brand" and why successful marketing is much more about your client relationships/experience than advertising. This volume will give you a solid grounding on the basics of effective marketing for your business.

Tags

marketing, architect, engineer, construction, smps, general contractor, subtrade, aec

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