Published: Oct. 27, 2012
Words: 17,140 (approximate)
Language: English
ISBN: 9780981337463

Short description

Writing is about more than conveying information. It’s about influencing someone to follow directions, agree with your position, take action or approve your business case. Learn how to do more than just communicate, learn how to influence with your writing, whether it's a memo, letter, notice, procedure, policy or business case. This is the first book in the Quick Guide for Managers Series.

Extended description

Writing is about more than conveying information. It’s about influencing someone to follow directions, agree with your position, take action or approve your business case.

Take what you think you know about writing in your job and turn it on its head. You probably thought it was about being clear and concise so the recipient would understand it. If so, you’d be wrong.

If you want to be successful, you need to think about your writing differently – What it’s really about is influencing others. You probably learned in high school or college English classes all about how to write, but they rarely focus on how to communicate, much less influence with your communications. (Read more) Writing is about more than conveying information. It’s about influencing someone to follow directions, agree with your position, take action or approve your business case.

Take what you think you know about writing in your job and turn it on its head. You probably thought it was about being clear and concise so the recipient would understand it. If so, you’d be wrong.

If you want to be successful, you need to think about your writing differently – What it’s really about is influencing others. You probably learned in high school or college English classes all about how to write, but they rarely focus on how to communicate, much less influence with your communications.

Business communications in college is often more about formatting letters, the traditional headings to use’ formal structure, numbering, using appendices, numbering, creating technical documents and more. What it doesn’t prepare you for is how to use your business writing to influence others, a key skill to being successful manager and climbing the corporate ladder.

And, it’s not a lot of help in the high tech, fast paced communications world we live in today.

According to Wikipaedia, communication is simply about conveying information. In fact, the important part of communication isn’t just about conveying information, it’s making sure the information you convey delivers the results you need by influencing the reader.

Think about what you write in your job. Do you write procedures? If so, you shouldn’t simply want people to understand them, you want them to follow them. That’s influence. If you write business cases, you don’t want to lay out a clear, logical argument; you want the reader to give you approval – that’s influence. If you write letters and emails, it isn’t about being readable, with good grammar and accurate spelling. If you think about it, you are always trying to get someone to do something, whether it’s agree with you, approve something, or do what you want.

Few managers are well equipped for this shift in what writing mean, partly because of what we’ve been taught in school about writing and the way communication has been defined for us in the past.

The first step is to know what you want, then craft your written communication not only to convey information, you need to make sure it influence others.

This book gives you the techniques you need to change your writing from simply conveying information to influencing others.

This is the first book in the Quick Guide for Managers Series.
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Tags

writing, manager, email, letter, policy, communications, business writing, business plan, justification, writing business, posting, procedure, influencing, writing reports, influential, procedures, influence people, communication in business, writing skills in business, writing for business, memo

Available ebook reading formats

This book is free. How to download ebooks to e-reading devices and apps.

Format	Full Book
Online Reading (HTML, good for sampling in web browser)	View
Kindle (.mobi for Kindle devices and Kindle apps)	Download
Epub (Apple iPad/iBooks, Nook, Sony Reader, Kobo, and most e-reading apps including Stanza, Aldiko, Adobe Digital Editions, others)	Download
PDF (good for reading on PC, or for home printing)	Download
RTF (readable on most word processors)	Download
LRF (Use only for older model Sony Readers that don't support .epub)	Download
Palm Doc (PDB) (for Palm reading devices)	Download

Reviews

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Review by: Patrick Tenpenny on Dec. 06, 2012 :
I very much enjoyed Mr. Theriault's book "Write to Influence" and have applied many of his ground breaking techniques to my client newsletters, corporate communications and everyday e-mail correspondence. I highly recommend this book for even the seasoned business writer. It is an excellent source of fresh ideas on the art of efficient and effective communication.
(review of free book)

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