If you deal with the media at any level, it is crucial that you understand how the media operates. Mediainsider’s Public Relations - Beginners Guide offers a detailed overview of the media and how it operates, how to identify a story about your business and how to promote that idea to the media in the hope of gaining free positive publicity. IT is an essential media training resource. More
Public Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media. This detailed E-book offers tips and strategies that will help you understand how the media operates, guide you through the process of identifying story ideas about your business and yourself, help you promote those ideas to the media, assist you with your media interviews, and offer a range of tips for when you hold your media conference.
Public Relations - Beginners Guide has been written by Australia media identity Mark Aiston. Mark has worked in media newsrooms around Australia since 1984, and understands what it takes for businesses to promote themselves through the media. He is also aware of the pit falls.
Chapter 1. The media Chapter 2. The newsroom Chapter 3. The newsroom staff Chapter 4. The process of creating news Chapter 5. The reporter Chapter 6. When you get the call from the media Chapter 7. Ten questions you must ask Chapter 8. Getting on-side with the media Chapter 9. Getting off-side with the media Chapter 10. Identifying story ideas for your business Chapter 11. Other hot issues Chapter 12 Try it your self Chapter 13. Pitching ideas to reporters Chapter 14. The news release Chapter 15. How to write a news release Chapter 16. The interview Chapter 17. Know your audience Chapter 18. Different types of interviews Chapter 19. Interview checklist Chapter 20. The 10 second grab Chapter 21. Tricky questions Chapter 22. Do not Chapter 23. Do Chapter 24. Rapport Chapter 25. Nerves Chapter 26. Nerve busters Chapter 27. More tips on looking relaxed Chapter 28. Dress Chapter 29. The media kit Chapter 30. The media conference Chapter 31. Creating a media database