Marketing Apple: Secrets of the World's Best Marketing Machine

How does a company go from the brink of bankruptcy to worldwide success and 2000% stock growth seemingly overnight? The answer is simple, yet surprising: better marketing. And the company is Apple. Learn some of the secrets that propelled Apple from the backwaters of the PC market to the worldwide leader in consumer electronics, music, and mobile. Anyone interested in Apple will enjoy this book.

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Words: 2,380
Language: English
About Steve Chazin

Steve Chazin is a unique individual: equal parts engineer, salesperson, marketer, strategist and showman. Steve, a well-known marketing expert, start-up maven, keynote speaker, eCommerce guru, online viral growth specialist, and seminar leader is also the author of the hit ebook MarketingApple: 5 Secrets of the World’s Best Marketing Machine.

For nearly a decade at Apple, Steve held key marketing, sales and engineering roles and was asked by Steve Jobs to help him rebuild Apple’s marketing efforts which helped return the company to profitability. Steve is considered one of the top worldwide bloggers and has used his own online marketing techniques to gain the #1 organic search spot for “Apple Marketing” – outranking even Apple itself.

Steve is a master visionary who ignites waves of enthusiasm, excitement and interest and has presented over 50 keynotes, seminars and workshops at tradeshows, conferences and events in more than 20 countries. Steve is a frequent television, radio, and print celebrity and has been seen and heard on ABC News, Fox News, ClearChannel Radio, quoted in the Wall Street Journal, Fortune, New York Times, LA Times, BusinessWeek, MacWorld, and Marketing, and referenced in books such as David M. Scott’s World Wide Rave, The New Rules of Viral Marketing, and English textbooks such as McGraw-Hill’s Is MySpace Good for Society?

Videos

Marketing Apple Live!
See Steve Chazin present his eBook live to an audience of 1,000 young people in Estonia.

Steve Chazin's Appearances
See a few example of Steve Chazin speaking about Apple, Facebook and other consumer products

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