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Sharon E. Cathcart
on May 01, 2013 :
I tend to read business books with one philosophy in mind: if you find one new/great idea in the book, even if you discard everything else, the book was worth your time.
Well, I found way more than one new/great idea in this book. Author Sarah R. Yoffa has put together a great list of marketing and branding concepts in this brief eBook, and made them easy to understand and apply.
I was about halfway through the book when I realized I needed to implement one of her ideas *now,* not later. So, I did it. How will it pay off? Hard to say. But when a book makes you stop reading to do something, it's packing a powerful punch.
Highly recommended for small publishers and indie authors alike, Yoffa's book is sure to make you think (and perhaps re-think) your marketing strategy.
(reviewed long after purchase)
Dev Love Press
on April 12, 2013 :
A very interesting read and provides some good thoughts for indie authors.
I have read Ms. Yoffa's blog and found it difficult to read because it was so dense. This book is a much, much easier read! So that was a relief.
The ideas in it are a little different than common ideas floating around the indie world. It's taking marketing principles and applying them to books. Very few of us authors have a background in marketing!
It definitely got me thinking about ways to energize my own promotional efforts.
(reviewed within a week of purchase)