The 22 Immutable Laws of Marketing (for Indie Authors)

Rated 5.00/5 based on 2 reviews
In The 22 Immutable Laws of Marketing (for Indie Authors), Sarah R. Yoffa adapts marketing strategies from automobiles and breakfast cereals to the unique challenges of the Indie Author in the Digital Publishing Industry. This book reworks the classic concepts introduced in the 1990s by Al Ries in his book of a similar title but these immutable laws are specifically tailored to Indie Authors. More

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About Sarah R. Yoffa

Sarah R. Yoffa is a Mechanical Engineer and has been an actual Rocket Scientist but her first love is writing. She abandoned a career in IT Management to pursue a career in publishing just as the Digital Publishing Age was dawning.

Sarah was raised in a traditional Jewish home but left organized religion behind for most of her adult life. In a miraculous stroke of Divine Intervention, Sarah was led back to God and her Jewish roots by Evangelical Christians at the Faith Fellowship Church (EFCA) in central Florida. She didn’t convert but learned from them how to have a personal relationship with God. Her Jewish God.

In the late 1990s, Sarah simultaneously attended both Faith Fellowship and Chabad of the Space Coast, rediscovering what it meant to be Jewish--and sharing that knowledge through Bible study classes in both congregations! By communicating between the two, Sarah was like a “bridge” between them, translating what words cannot convey. Sarah continues to connect with believers of all faiths--and non-believers who seek answers.

Sarah made Aliyah (emigrated to Israel) in 1999, and it was the best decision she ever made! Unfortunately, the financial collapse in the wake of 9/11 necessitated her return to the U.S. Sarah’s dream is to return to The Land and retire in Arad, Israel, where she can get up to have a cup of coffee with God in the Holy Desert and write all day--except, of course, on Shabbat!

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Reviews

Review by: Sharon E. Cathcart on May 01, 2013 :
I tend to read business books with one philosophy in mind: if you find one new/great idea in the book, even if you discard everything else, the book was worth your time.

Well, I found way more than one new/great idea in this book. Author Sarah R. Yoffa has put together a great list of marketing and branding concepts in this brief eBook, and made them easy to understand and apply.

I was about halfway through the book when I realized I needed to implement one of her ideas *now,* not later. So, I did it. How will it pay off? Hard to say. But when a book makes you stop reading to do something, it's packing a powerful punch.

Highly recommended for small publishers and indie authors alike, Yoffa's book is sure to make you think (and perhaps re-think) your marketing strategy.
(reviewed long after purchase)

Review by: Dev Love Press on April 12, 2013 :
A very interesting read and provides some good thoughts for indie authors.

I have read Ms. Yoffa's blog and found it difficult to read because it was so dense. This book is a much, much easier read! So that was a relief.

The ideas in it are a little different than common ideas floating around the indie world. It's taking marketing principles and applying them to books. Very few of us authors have a background in marketing!

It definitely got me thinking about ways to energize my own promotional efforts.
(reviewed within a week of purchase)

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