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Rated 5.00/5 based on 2 reviews
"Short stories on the world of ideas written on my
BlackBerry @ 30,000 feet from the ground."
This book belongs to a new world, one of digital globalization, geographically boundless stories that travel across the planet without limits. Its objective was for it to be written entirely on my BlackBerry, and that is how it came to be.

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About Juan Carlos Ortiz

Juan Carlos Ortiz was the first Latin American to become president of an advertising agency in the United States when leading Leo Burnett USA, moved to DDB Worldwide with the project of joining the Latin culture, its creativity, passion and work in order to cross borders and achieve one single idea: the Latin influence. This way, Juan Carlos was the first agency leader in the world to put together all the world’s Latin markets - Latin America, Spain and USA – thus creating DDB Latina.

Winner of the first Film Gold Lion at Cannes Festival in Colombian history with a campaign for the government program against drugs, Ortiz collects several awards in advertising competitions all over the world. In 2008 he was the president of the jury at FIAP – Iberian-American Advertising Festival, in 2009 was a member of the Global Effie Awards, and represented the Latin region at the prestigious Titanium & Integrated Lions jury at Cannes Festival.

An inductee of AAF’s Advertising Hall of Achievement (American Advertising Federation), the World Economic Forum announced Ortiz as a Young Global Leader for his professional accomplishments, commitment to society and potential to contribute to shaping the future of the world. Last year he was inducted into the very first “Salon de La Fama” (Hall of Fame) of FIAP, as one of the legends of Iberian American advertising, considered model and inspiration for the region’s market and new generations.

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Juan Carlos Ortiz, que fue el primer latinoamericano en llegar a liderar una agencia de publicidad en los Estados Unidos, al ser presidente de Leo Burnett USA. Posteriormente llego a DDB mundial con el proyecto de conjugar la cultura latina, la creatividad, la pasión y el trabajo de los latinos para traspasar fronteras y desembocar en una única idea: la influencia latina. De esta manera Juan Carlos fue el primer líder de agencias en el mundo en consolidar todos los mercados latinos mundiales - Latinoamérica, Estados Unidos y España, creando así DDB Latina.

Ganador del primer León de Oro en film de la historia colombiana en el Festival Internacional de Publicidad de Cannes, con el comercial “Caspa” para el programa del gobierno contra las drogas, Ortiz colecciona diversos premios en festivales de publicidad en todo el mundo. En 2008 fue presidente del jurado del FIAP – Festival Iberoamericano de la Publicidad - y el año pasado miembro del Global Effie Awards, además de ser jurado en el Festival de Cannes en la prestigiosa categoría Titanium & Integrated Lions.

Primer y único latino galardonado como miembro del Advertising Hall de la Fama en Estados Unidos, el Foro Económico Mundial lo nombro como Líder Joven Global por sus realizaciones profesionales, compromiso con la sociedad y potencial para contribuir a moldear el futuro del mundo. El año pasado, él fue premiado en el primer “Salón de la Fama” del FIAP, como una de las leyendas de la publicidad iberoamericana, considerado como modelo e inspiración para los mercados y nuevas generaciones de la región.

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"Short stories on the world of ideas written on my BlackBerry @ 30,000 feet above the ground." This book belongs to a new world, one of digital globalization, geographically boundless stories that travel across the planet without limits. Its objective was for it to be written entirely on my BlackBerry, and that is how it came to be.

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Reviews

Review by: Catalina Diez on Dec. 15, 2010 :
Creative, inspiring, and real!
I recommend it!!
(reviewed the day of purchase)

Review by: andrea arnau on Oct. 27, 2010 :
I loved this book. The stories are interesting and easy to follow. I could relate to many of the situations. It's definitely worth buying it. I highly recommend it.
(reviewed the day of purchase)

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