Don't Believe in the Calorie

If like me you are fed up with the lies and myths of the weight loss industry then this book will appeal to you, especially if you are stuck in the Yo-yo weight loss/gain scenario caused by the industry. I outline the issues and present all the solutions you need in order to achieve long term body fat reduction. You may not "want" to read some of this but you do "need" to. There is no miracle pill More
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About Matt Heath

Having completed my Degree in Sport Science I moved out to New Zealand the land of my birth.

Whilst Personal Training and running Sport Psychology clinics it soon became apparent that the information in the health and fitness industry is not fit for purpose.

I had to unlearn much of the information from University and find a new path to gaining sedentary adults in particular real success in weight loss, weight management, and healthy lifestyle for life.

I have formulated my "solutions" and now run my business based on these. they challenge the very foundation of the weight loss industry, along with the health and fitness industries.

I still train individuals and athletes alike.
I give public talks, Radio talks, and talks to companies and the NHS.

I currently have a business partnership to produce an IPhone App based on my work, along with hardware to integrate the individuals results with the App via bluetooth.

The book is currently at the publishers, and should help clarify where the industry has misled us for so long, and in doing so provide the answers on where we need to go to actually provide the results people genuinely need to avoid a life time of yo-yo dieting and obesity.

Specialties: Weight loss
weight management
exercise prescription
lifestyle advice
well-being
nutrition

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