How to Effectively Market and Manage a Dental Practice
By
Romeo Richards
$9.99
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Not yet rated.
Published: Feb. 04, 2013
Words: 62,066 (approximate)
Language: English
ISBN:
9781301061303
Short description
How to Effectively Market and Manage a Dental Practice shows dentists how to attract new patients and retain existing ones.
The value of a dental practice is directly proportional to the numbers of patients the practice has. There is a linear equation between the number of patients and the success of the practice.
How to Effectively Market and Manage a Dental Practice was written to teach entrepreneur dentist the requisite skills for running successful dental practice.
At a recent party, I had a discussion with a gentleman whose wife owns a dental practice. He informed me that his wife was to arrive late because she was busy working. I remarked to him that if the owner of a dental practice is working late, it means the practice is in trouble. “No”, he responded - working hard is a good sign because it means she is making money.
That’s factory worker mentality I said. It is the factory worker who equates hard work with more money. When you own a dental practice, making money means your practice should be able to function without you. Can you imagine Richard Branson piloting his virgin airlines or driving his trains? (Read more)
How to Effectively Market and Manage a Dental Practice was written to teach entrepreneur dentist the requisite skills for running successful dental practice.
At a recent party, I had a discussion with a gentleman whose wife owns a dental practice. He informed me that his wife was to arrive late because she was busy working. I remarked to him that if the owner of a dental practice is working late, it means the practice is in trouble. “No”, he responded - working hard is a good sign because it means she is making money.
That’s factory worker mentality I said. It is the factory worker who equates hard work with more money. When you own a dental practice, making money means your practice should be able to function without you. Can you imagine Richard Branson piloting his virgin airlines or driving his trains?
What most entrepreneur dentists fail to realise is success in the business of dentistry is not dependent on mastery of dentistry. Rather, it is dependent on the ability of entrepreneur dentist to market/promote their dental practice.
All successful dental practices have one thing in common: they all have plenty of patients. The most valuable asset of a dental practice is not the office building, the cars, office equipment not even its brilliant dentist. The most valuable asset of a dental practice is its patients.
Without patients, there is no practice…
Even though patient attraction is the most essential element of running a successful dental practice, it is the single skill missing in the majority of dental practices.
How to Effectively Market and Manage a Dental Practice provide dentists the necessary skills to attract truckload of new patients and retain existing ones.
There are three important components of dental practice marketing:
The Message
The Market
The Media
In most instances, when the subject of marketing is discussed in dental circles, the entire discussion is centred around the media: placing ad in the newspaper, yellow pages or on the radio.
However, effective dental practice marketing must start first and foremost with the message. The message is the offer and the USP of the practice.
The next element of dental practice marketing is the target market. At this stage the question that needs to be answered is: who is the target market?
It is only after there is a message to marketing match that the third element which is the media needs to be given consideration.
There are several media through which a dental practice marketing message can be channelled. Effectively utilising multiple media is the best way of transmitting a dental practice marketing message.
In How to Effectively Market and Manage a Dental Practice, you will learn:
1. The five dental business success fundamentals
2. The marketing strategies used by the most successful dental practice
3. Strategies for creating new markets for a dental practice
4. Strategies for attracting “A talents” staff
5. Strategies for creating good business system for a dental practice
6. Strategies for creating good dental practice business model
7. Ways of developing metrics for measuring: productivity, staff performance, marketing ROI and financial results
8. The process for identifying the bottleneck preventing a dental practice’s growth
9. Strategies for developing adaptive capacity to cope with the changing dental environment
The thinking process required to succeed as an entrepreneur dentist is completely different from the factory worker mentality possessed by most entrepreneur dentists.
How to Effectively Market and Manage a Dental Practice provides entrepreneur dentists the type of thinking process required to succeed in the business of dentistry.
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Tags
marketing,
management,
dentistry
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