The Art of the Case Study
By Ciaran Nagle
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Published: Feb. 25, 2013
Words: 19,667 (approximate)
This book is an easy-to-read guide for marketers and business owners in all industries. It describes why a case study is your most powerful marketing tool, how to write one and then how to use it both on and off the internet to win new customers. The author is GE-trained but has also spent 12 years working with small and medium-sized businesses, helping them find new clients.
Subtitled How to write business case studies that make customers want to buy, this book is for marketers and business owners looking for a competitive edge to win new clients.
Spread over 10 chapters, The Art of the Case Study explains the author's passion for the case study format and why it is more persuasive than any other marketing document.
It then goes on to describe the structure, length and format of the ideal case study using many practical examples.
Finally the book discusses the many ways that a case study can be put to use, both on the web and off, to reach potential customers that other marketing fails to reach.
The author spent 10 years in sales and marketing with GE but has also worked with small and medium-sized businesses across a wide span of industries for 12 years helping them to win new clients.
, case studies
, online marketing
, offline marketing
, case study
, win clients
, win customers
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