The Practical Guide to Multicultural Marketing

If Multicultural Marketing isn’t the cornerstone of your business’s strategic plans, it needs to be!

Census 2010 confirms the enormous growth of multicultural households across America: Census 2010 data revealed that the Hispanic population grew by 43% to 50.5 million people; the Asian population grew by 43% to 14.5 million; and the Black population grew by 11% to 37.7 million. In contrast, the More

Available formats: epub mobi pdf rtf lrf pdb txt html

First 20% Sample: epub mobi (Kindle) lrf more Online Reader
About Natalie Rouse

Natalie Rouse, was born in Sydney, Australia with Tahitian roots, is a multi-award winning, nationally recognized expert in multicultural marketing and product strategy. She brings over 20 years of multicultural marketing, operations, media and international business experience to clients both in the US and abroad. She possesses comprehensive experience and intimate working knowledge of the processes, operations and procedures prevalent in Fortune 100 companies today.

Her background includes the development of a Multicultural Marketing Division with a Fortune 50 company and during her tenure grew the business into over $1 Billion in annual revenue. Along the way, she has received over 40 national awards for multicultural marketing excellence in recognition of her strategic successes and she shares her expertise by speaking at conferences and events to inspire others to be successful.

Also by This Publisher


This book has not yet been reviewed.

Print Edition

Report this book