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Robert Wetherall’s varied career spans an entire gamut of activities—all centered in the challenging arena of communication arts: Via the printed word, television and radio; in the fields of advertising, sales promotion, television and broadcast production; in commercials, screenplays, radio scripts, magazine, newspaper articles and entertaining novels.
Wetherall’s beginnings included a 10-year stint as a news reporter and writer at the nation’s most listened-to CBS broadcasting station. He polished his writing and creative chops during 23 years as a creative supervisor and television producer/writer at a top-25 advertising agency. Thereafter Wetherall led a large creative team in his role as Executive Creative Director at agencies in the Midwest and as Managing Director of a major design group in Sydney, Australia.
His expanded interest in communications led to a storied radio career as the top-rated music host at the leading radio station in Palm Springs, California.
Wetherall’s first novel, THE MAKING OF BERNIE TRUMBLE, was published in 1989—the bizarre tale of a well-meaning misfit, trying to survive in a wild and wacky world run by women. (Events in BERNIE are actually coming to pass currently—so don’t be surprised if this hilarious tale doesn’t surface again in the near future!). FOREVER ANDREW is Wetherall’s most recent novel (more about Andrew elsewhere on this page)—to be followed later this year by LAST FLIGHT HOME, the striking saga of a young girl who was borne to fly.
Wetherall lives in suburban Shorewood, Minnesota—a lake country village where he indulges in his favorite activities—boating, fishing, working on ancient cars and, of course, writing.