Deal Coaching is a Lost Art

Effective deal coaching is a lost art. Many VP’s of Sales know they’re not winning their fair share of new business and are frustrated because they can’t put their finger on the root cause(s). Effective deal coaching might be the biggest antidote to the challenge. Take 30 minutes to read this eBook and find the keys to solving this gap in your organization. More
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About Peter Bourke

Peter Bourke is the Founder and Principal of Better Way Sales Strategies and a Principal at The Complex Sale (, a market-leading sales methodology and training firm. He has more than thirty years of experience in sales leadership in the professional services, high tech, and outsourcing industries. Prior to joining The Complex Sale in 2003 he served as president of the outsourcing division of Spherion Corporation.

Peter’s background in sales leadership, marketing and operational management includes key roles with Andersen Consulting (now Accenture), IBM, NYNEX, and First Financial Management. At Andersen Consulting he was Global Director of Business Development. In this role, Peter led the development of the business development framework that was implemented throughout the firm for outsourcing and consulting services.

Peter received a Bachelor of Science degree in Business Administration from California State Polytechnic University, Pomona, as well as an MBA from Pepperdine University.

Through Better Way Sales Strategies (, Peter provides keynote speech programs, win/loss reviews, and large, strategic opportunity coaching to his clients.

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