12 PRINCIPLES of QUALITY SERVICE: How America's Top Service Providers Gain A Competitive Advantage

12 Principles of Quality Service is about a brilliantly simple way top American companies have competed successfully for customers in a global market. Of all the corporate assets, customer service may be the single strongest competitive edge. 12 Principles interviews top service providers and gives a step-by-step program for improving service that keeps customers loyal forever. More

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About D. Keith Denton

D. Keith Denton, Ph.D., is the author of fourteen books and over 190 management articles. He has written extensively about improving process inefficiencies and decision-making in both the service and manufacturing sectors. Many of his books have been translated into over a half-dozen languages including Spanish, Portuguese, Indian, Dutch, German and Korean. Over two dozen universities use his management simulations to teach graduate and undergraduate students how to better manage an organization

He has also been international consultant and seminar leader in the United States, Great Britain, New Zealand and Australia. He has conducted numerous workforce management workshops and seminars in employee involvement and empowerment, team building, managing change, and customer service. Among his honors is inclusion in numerous editions of “Who’s Who in America.” and previously designated as a Distinguished Scholar of Management.

He has provided consulting and workshops for, among others: J.B. Hunt Transport, Inc.; The Upjohn Company; Pacific Northwest Laboratories; Mobil Oil Corporation; Building and Land Development Division of Parks; The Durham Company; University of Michigan Medical Center; and Kraft General Foods among others.

He participated as an international speaker for clients including Price-Waterhouse (Australia); Mobil Oil Australia, Ltd.; General Motors-Holden’s Automotive Ltd.; AT&T Network Systems (Great Britain); Peak Gold Mines Pty. Limited (Australia); London Air Traffic Control Centre (Great Britain); and the Ministry of Commerce, Energy and Resources (New Zealand). He has also conducted a management seminar for the top 100 governmental and business leaders in the Philippines.

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