Corporate Social Responsibility - The New Strategic Marketing Battleground

This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
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Words: 2,900
Language: English
ISBN: 9781452345758
About Chris Maloney

Chris Maloney is an award winning strategic marketer who has excelled in senior positions at iconic brands including Commonwealth Bank, HSBC and McWilliam's Wines. He currently holds the role of Global eCRM & eCommerce Manager for Pernod Ricard Winemakers based in Sydney, Australia.

Chris holds a Masters of Business in International Marketing from University of Technology Sydney and in 2011 was named B&T Young Achiever of the Year and the 2008 ADMA Australian Young Marketer of the Year.

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