Introducing ‘Chuppies’: Who they are and how they will change the consumer landscape forever

An analysis of the consumer group predicted to be the most powerful in the world within the next 15-20 years.
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Words: 3,350
Language: English
ISBN: 9781452333748
About Chris Maloney

Chris Maloney is an award winning strategic marketer who has excelled in senior positions at iconic brands including Commonwealth Bank, HSBC and McWilliam's Wines. He currently holds the role of Global eCRM & eCommerce Manager for Pernod Ricard Winemakers based in Sydney, Australia.

Chris holds a Masters of Business in International Marketing from University of Technology Sydney and in 2011 was named B&T Young Achiever of the Year and the 2008 ADMA Australian Young Marketer of the Year.

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