The Newton Ball Multi-National Diffusion Acceleration Effect: An Apple iPhone Case Study

By Chris Maloney
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Published: Nov. 27, 2010
Words: 7,281 (approximate)
Language: English
ISBN: 9781452378244

Description

The development of a framework for accelerating the rate of diffusion of innovations in lag markets due to the Learning Effect, using the Apple iPhone as a case study

Tags

iphone, marketing, marketing strategies, marketing theories, innovation, marketing using social media, marketing advice, marketing online, diffusion of innovation

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