The Newton Ball Multi-National Diffusion Acceleration Effect: An Apple iPhone Case Study

The development of a framework for accelerating the rate of diffusion of innovations in lag markets due to the Learning Effect, using the Apple iPhone as a case study
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About Chris Maloney

Chris Maloney is an award winning strategic marketer who has excelled in senior positions at iconic brands including Commonwealth Bank and HSBC. He currently holds the role of Digital Marketing Director for McWilliam's Wines Group based in Sydney, Australia.

Chris holds a Masters of Business in International Marketing and in 2011 was named B&T Young Achiever of the Year and the 2008 ADMA Australian Young Marketer of the Year.

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