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Equally experienced with small budgets and large campaigns, Scott Walker focuses on promotions for small businesses. Blending social media with traditional marketing techniques, he helps small businesses reach customers through multiple communications channels. Walker founded Due North Marketing Communications Inc. in 2004, returning to the private sector after nearly a decade of public service, including directing a $10 million annual health marketing program for the State of Michigan. Previously Walker enjoyed a career in broadcasting and instructed at the university level as an adjunct professor in broadcast news and marketing communications.
on Dec. 28, 2010 :
I have done TV advertising in the recent past and wish that I had the material in this book prior to making my decisions. I think I made every rookie mistake in the book when I purchased my ad space. There are so many things to consider before purchasing TV ad space. I would highly recommend Scott's book TV Advertising For Small Business before you venture into the world of TV advertising. It will be WELL WORTH the investment. The TV Ad sales reps sure don't tell you any of this valuable information. Thank you Scott for this very valuable tool. I will be sure to hire a professional ad buyer before I do any more TV advertising.
(reviewed within a month of purchase)