The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

By Bob Conrad
Published by XSG Media
$0.99 Rating: Not yet rated.
Published: Dec. 04, 2010
Words: 17,538 (approximate)
Language: English
ISBN: 9781458175762


Short description

By Bob Conrad, PhD, APR. An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies.

Tags

public relations, business, marketing, leadership, management

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