China CMO

As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. More

Available formats: epub

Published by Typhoon Media
Words: 67,500
Language: English
ISBN: 9789881219572

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