How to Read (and Understand) Financial Statements

"How to Read (and Understand) Financial Statements" is a financial primer for the non-financial person. It is simple, quick, and explains how all the pieces fit together. When you understand how each decision impacts other areas of your business, you can make informed decisions every day. More

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About Barbara Frank

I wish I could tell you that I'm a financial genius. Actually, although I am a teacher in the traditional sense, I'm also a graduate of the Shoebox School of Accounting. This is where I learned to save all my paperwork and receipts until the end of the year, just in time for my accountant to prepare my taxes. I now understand that there's much more to this than simply paying the government, and it's exciting to be able to crack the code!

So how did a non-financial person find herself producing a financial tutorial? Simple, I was paid to do it! What I learned in the process was the key that unlocked the mystery for me… and it can do the same for you too.

If you’re like most people, your eyes glaze over when the subject of accounting comes up. After all, what IS the difference between a Balance Sheet and a Profit and Loss Statement and why should I care? (I had a feeling that I should know this stuff, but I would shut down mentally when the topic was mentioned, all the while feeling “fiscally challenged” by my ignorance).

Simplifying Information:

After leaving teaching, I worked in advertising and communication where I learned to condense information into shorter, simpler language.

When I got into digital video, I discovered the added power of visuals to shorten the message and to reach more people.

When I studied adult learning styles, I found out that most people learn better in little bites, or chunks, using various senses (multisensory methods), and being encouraged to apply what they learned right away so it is actually relevant.

Most people don’t need to know everything about a subject—just enough to make a more intelligent, more informed decision.

When I introduced “whole brain” visual communication to companies, they were intrigued by my ability to deliver the most information to the broadest possible audience in quick, clear, and painless manner.

That’s how I got into financial communication.

Who could need a series of quick, condensed, and simplified information? I did, and so do other solopreneurs, business beginners, non-financial practitioners, bank customers, etc. One minute in human resources, the next in marketing, sometimes legal, always sales and of course, finance… should juggling priorities require us to become jack of all trades (yet master of none?

A banker, whose title was Director of Innovation, saw the unique potential of this unusual and unorthodox approach, and she hired me to produce a million-dollar project spanning all areas of small business (including finance, of course).

The Challenge:

Create tutorials that deliver financial topics in less than ten minutes each. The results were so successful that they formed the basis for the smallest, shortest, simplest finance program that exists today (we believe).

If you find that this fits the bill, great. If you’d like to enhance this information with an animated DVD series, you can find the ordering information at the end of this e-book.

Thank you again for your order, and best wishes for success as you build and foster business developments in your community.

Warm regards,
Barbara Frank

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