Entrepreneur Journeys (Volume Three): Positioning: How To Test, Validate, And Bring Your Idea To Market

By Sramana Mitra
$9.99 Rating: Not yet rated.
Published: Aug. 10, 2009
Words: 64958 (approximate)
Language: English

Description

In the third book in her EJ series, Sramana offers a close look at the process of sculpting your idea into a sharply defined Go To Market strategy. Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs & simulates a due diligence exercise.

Tags

venture, strategy, strategic, entrepreneurship, start up, small business, startup, cloud computing, saas, bootstrapping, new venture, venture capital, web 30, sales strategy, strategic management, positioning, due diligence, strategic marketing, go to market strategy, channel strategy

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