Classic Advertising

This is a how-to book for students of advertising. It contains a course outline and several lesson plan outlines as well. There is a special four-lesson plan outline for advertising in China. The book highlights the principles of advertising created by David Olgivy of Olgivy and Mather on Madison Avenue. More

Available formats: epub, mobi, pdf, rtf, lrf, pdb, txt

First 15% Sample: epub mobi (Kindle) lrf more read online

Reviews

This book has not yet been reviewed.
Report this book