Go Beyond the Party: 11 Simple Ways to Build Business Momentum

Celebrating a business anniversary? Try these 11 strategic methods designed to attract and impress customers, boost their loyalty to you, and secure your high status reputation. While you’re helping your business, you will also be supporting local history and building your legacy! These are proven methods developed by a marketer/historian. Don’t let the opportunity pass you by!

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About Bonnie Smith

What I used to refer to as my “split personality” works well in the marketing/history field. As a large-scale event planner, fundraiser, marketing and public relations professional for leading nonprofits in the Boston area, I have worked closely with small and large companies for almost twenty years. I understand the business goals behind community outreach activities.

I have also served as an executive director and board president of historical nonprofits, or as a board member or volunteer. I understand the challenges they face as well.

It really is time for for-profits and nonprofits to forge a new relationship—one that is mutually strategic, respectful, and economically beneficial.

I am also the author of several books on historical subjects, the creator of historical walking trails, a public speaker, tour guide, and guest lecturer in academic settings. I am proud to say that my scholarly work on the eighteenth century essayist Judith Sargent Murray has been used by the authors David McCullough and Cokie Roberts, to name two.

As a public historian, I see the profound impact of “doing history” outside of the classroom. It’s led me to the deeply-held conviction that we all have a role to play in teaching and learning American history.

I am a native of Concord, Massachusetts, and like any good New Englander I have never strayed far from the Boston area. I am currently located on Boston’s North Shore, surrounded and inspired by many centuries of stories.

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