Summary: "The Tipping Point" by Malcolm Gladwell

This work offers a SUMMARY of the book "BLINK" originally written by MALCOLM GLADWELL. The central premise of the Tipping Point is that the smallest things can trigger an epidemic of change. Ideas, products, messages, behaviors spread just like viruses do. When small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or ”Tipping Point" is reached. More

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