Summary: "The Upside of Irrationality" by Dan Ariely

This work offers a SUMMARY of the book "THE UPSIDE OF IRRATIONALITY" originally written by DAN ARIELY. It illustrates such idiosyncrasies as the IKEA effect (if you build something, pride and sentimental attachment are likely to give you an inflated sense of its quality) and the Baby Jessica effect (why we respond to one person's suffering but not to the suffering of many). More

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