Selling Through Distributors

Selling Through Distributors teaches the facts of life in finding effective distributors and managing them for superior results. The lessons and methods apply equally to domestic distributor networks as to international. The book is a hard-hitting pragmatic analysis in choosing and managing middlemen anywhere on the planet. More

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About John Griffin

John Griffin has spent over thirty-six years building international businesses in consumer appliances, electronics and medical diagnostic devices. John retired in December 2004 as Vice-President International for the Welch Allyn Corporation - a global leader in the healthcare industry - to establish ChannelManagers. For many years, John has managed extremely successful national sales and marketing operations in Europe, Asia-Pacific, Middle East and Africa. He has accumulated valuable expertise and experience in developing international markets from scratch and bringing them through strategic channel development and, eventually, to multi-million dollar direct local sales and marketing subsidiaries.
John has conducted many successful public seminars at the INTRADE exhibition - the United Kingdom’s premier export/import event held annually at the Birmingham NEC and London Olympia and has also contributed to various journals, publications and organisations over the years. He contributed to the UK journal EXPORT TODAY for over 5 years.

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