Selling Innovation

Rated 5.00/5 based on 5 reviews
Before you start your start-up, use Selling Innovation to build a sustainable sales process that will attract customers and investors. Recommended reading by MassChallenge, Innovation Excellence, AngelMD, New York Startup Lab, StartupCampSK, Care Innovators, IEEE Boston, and 128ICG. Introduction by John Harthorne, founder & CEO of MassChallenge More

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About Kenneth Smith

Ken Smith, Career entrepreneur & start-up executive, Co-chair of CEO Service Committee for the MIT Enterprise Forum Cambridge.

Reviews

Review by: Todd Hardman on Dec. 17, 2013 :
Absolute must read - solid 5 star material! Especially if you are early stage and trying to turn the revenue corner. A straight forward approach and context for optimizing the value of your innovation - Ken has mastered. Certainly proves out that great thinking and delivery can be done in a quick read format. When is volume 2?
(reviewed within a month of purchase)

Review by: Gary ONeil on Dec. 03, 2013 :
Sorry, I was so excited that I missed the book's star rating. This one is easily 5 STARS!
(reviewed the day of purchase)

Review by: Gary ONeil on Dec. 03, 2013 : (no rating)
A "must read" for anyone, in any capacity, involved with innovation. Ken takes you through the "real world" perceptions and process of exactly what innovation is, and how it's useful. He then tells you how to communicate your innovation to others in a process and use of words that make the sometimes terribly complicated - seem easy. From the first day I met Ken while lecturing for a course at the MIT "Smart Start" Enterprise Forum, I knew then and there that this guy had the intellect, passion, and experience to take good ideas and make them great! Best of all, he writes as relaxed as he presents. Read this book - and you'll "get it."
Ken, you're a 1,000-watt lightbulb!
(reviewed the day of purchase)

Review by: Anne Biernacki on Dec. 03, 2013 :
SellingInno fills a hole in the start-up literature by focusing on sales: vital for a sustainable company or potential investors. Content is presented in a variety of formats, and brings real-world input and selling use cases to life as resources for the innovator.
(reviewed the day of purchase)

Review by: Chris Griffin, Sr on Dec. 03, 2013 :
Blend of content, quotes and tweets - a nice mash up. Highly recommended reading.
(reviewed the day of purchase)

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