Sensible and Sound Lifetime Investing

Updated edition - March 2014
People can benefit greatly, when they decide to follow investment strategies that are: 1) savings-driven, 2) thoroughly diversified, 3) completely passive, 4) risk-adjusted, 5) cost-effective, and 6) tax-efficient. These factors are all interrelated. In fact, when you choose personal investment strategies with these characteristics, your life becomes less complicated More
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About Lawrence J. Russell

Lawrence J. Russell is a California Registered Investment Adviser and the developer of the VeriPlan lifetime financial and investment planning software application. His background also includes corporate and start-up business management, long range planning, and investment management. The author holds a BS from M.I.T. (1975), MA from Brandeis University (1979), and MBA from Stanford University (1982).

His knowledge of personal financial planning and investing has been developed through:
* management of Lawrence J. Russell and Company, a California Registered Investment Adviser, where the author develops comprehensive lifetime financial and investment plans exclusively on a direct client-paid fee-only basis
* studying the finance research literature in depth for over a decade to find evidence of which financial planning and investment strategies work and which do not
* design and development of VeriPlan, which is comprehensive financial planning software that supports do-it-yourself development of lifetime financial and retirement plans
* twenty-five years of prior corporate and start-up management experience in the business development, product management, financial planning, corporate development, and investment functions, including seven years with Hewlett-Packard and seven years with Sun Microsystems

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