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After studying to be an architect, Pete realised he wasn’t very good at it. He liked designing buildings he just couldn’t make them stand up, which is a bit of a handicap in an industry that likes to keep things upright. So he switched to advertising, writing ads for everything from cruise lines to zombie video games. After meeting his wife Shalini and having two boys, he was amazed when she sat and actually wrote a book. Then another and another. They were good too. Really good. So he thought, I’ll have a go at that. He soon realised there’s no magic formula. You just have to put one word in front of the other (and keep doing that for about a year). It also helps if you can resist the lure of surfing, Taekwondo, playing Lego with the boys and drinking beer in front of the TV.