Also by Robert Cettl:
- Cunning Linguist
- Hollywood and the Killer Lesbian
- Neglected Virtues: They Only Kill Their Masters
- King of the Turkeys: Michael Caine in America
- At the Movies with the Law of Attraction
- Neglected Virtues 2
- Neglected Virtues
- Marketing Machismo: Schwarzenegger's Raw Deal
- Eduardo Cemano & the Birth of the New York City One-Day-Wonder Porno
- Sensational Movie Monologues
Also published by Wider Screenings | Transgressor:
-
Censorship: a Cruel Picture
by Robert Cettl -
From Omega to Alpha
by Robert Cettl -
The Altruistic Pornographer
by Robert Cettl -
The Forbidden Economy
by Blake Ryder -
Australian Film Tales
by Robert Cettl -
When Eros Burns
by Blake Ryder -
Comedies of Despair 1
by Blake Ryder -
Film Talk
by Robert Cettl -
A Rare and Vacant Hour
by Ivan Rehorek -
Film Tales
by Robert Cettl
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Film Tags
Published by Wider Screenings | Transgressor
Rating: Not yet rated.
Published: Jan. 28, 2011
Words: 41,086 (approximate)
Language: English
ISBN: 9781465870322
Short description
Often, what gets lost in all the movie hype is the creation of the hype itself. A film tagline has an important function in movie marketing: not only must it generate enough interest in the film to lure audiences but it must also accurately encapsulate the movie's tone. Yet, there has never been an anthology of film taglines - until now!Extended description
The first ever anthology of movie taglines, Film Tags is a thoroughly researched compendium of movie marketing magic!Covering all genres, from horror to romance, action to sci-fi and exploitation to erotica, Film Tags gives background information about, and context to, some of the most memorable, peculiar, witty, philosophical, romantic, wry and most unusual of taglines.
As movie taglines must both encapsulate the film's tone and grip the potential viewer's attention enough to interest them in seeing the movie, they have an enormously important role in film marketing. However, despite the prominence taglines can achieve in this popular cinemagoing experience - "a long time ago in a galaxy far, far away" for instance (Star Wars in case you needed reminding) - there has never been an anthology dedicated to this overlooked art of movie promotion: until now. Listing hundreds of movie taglines and the backstories of their creation, Film Tags is a unique experience for the genuine.. (Read more)
Tags
promotion, marketing, movie, film, taglines, bluray, dvd, tags, home theatreAvailable ebook reading formats
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| Plain Text (download) (flexible, but lacks much formatting) | Buy | No sample available |
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