Film Tags

Often, what gets lost in all the movie hype is the creation of the hype itself. A film tagline has an important function in movie marketing: not only must it generate enough interest in the film to lure audiences but it must also accurately encapsulate the movie's tone. Yet, there has never been an anthology of film taglines - until now! More

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Published by Robert Cettl
Words: 41,080
Language: English
ISBN: 9781465870322
About Robert Cettl

A former SAR Research Fellow at Australia's National Film & Sound Archive (NFSA), Robert has an HBA, GDIS, GCTESOL and MTESOL. Professionally published in print in the USA by McFarland & Co. Inc and Bloomsbury Academic, Robert also makes ethnographic digital video features. His digital features are housed in the NFSA. An English teacher, he works in China.

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