Creative Bones

Creative Bones is a “how-to” book with the single-minded purpose of knocking the creative process off its mystical perch and making it accessible to anyone with half a mind to pursue better answers to pretty much every question out there. It’s actual how-you-do-it, it-works-like-this information that anybody can understand and use. It’s also occasionally funny. More

Available formats: epub mobi pdf rtf lrf pdb txt html

First 20% Sample: epub mobi (Kindle) lrf more Online Reader
About Guy Bommarito

Guy Bommarito is a freelance writer, creative director and speaker. He has led creative departments in major advertising agencies from Chicago to San Francisco. However, he is probably best known for his tenure at GSD&M in Austin, Texas, where, as executive creative director, he took the agency to its first honors in the ANDY Awards, Cannes Lions, Communication Arts Advertising Annual, D&AD, the Art Directors Club of New York, the One Show and the Radio Mercury Awards. While there, Guy was named to Adweek magazine’s Creative All-Star teams twice, including once as most valuable player, and Graphis magazine named GSD&M one of the ten most creative agencies in the world. In addition, he’s taught advertising creativity and campaigns courses at the University of Texas and the Chicago Portfolio School. One of a select group of professionals invited to judge Communication Arts magazine’s prestigious advertising annual twice, he lives with one beautiful wife and three amazing daughters in the San Francisco Bay Area.

Reviews

This book has not yet been reviewed.
Report this book