Book Summary: Crossing The Chasm by Geoffrey A. Moore

This book presents the Technology Adoption Life Cycle - the familiar bell shaped curve. This has been the marketing model of choice for the high tech industry. The cycle begins with innovators and moves to early adopters, early majority, late majority, and laggards. There is a vast “chasm” between the early adopters and the early majority and navigating it is vital for technology firms to succeed. More

Available formats: epub mobi pdf lrf pdb html

First 20% Sample: epub mobi (Kindle) lrf more Online Reader

Also by This Author


This book has not yet been reviewed.
Report this book