Book Summary: “The Discipline of Market Leaders” by Michael Treacy & Fred Wiersema

Winning firms focus on one of three customer value disciplines: product leadership, customer intimacy, or operational excellence. Trying to be all things to everybody is tantamount to being nothing for anyone. The authors examine dozens of companies which have concentrated primarily on one of the three "disciplines" so that they can select their customers and then narrow their focus. More

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Words: 300
Language: English
ISBN: 9781310147005

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