Book Summary: “POSITIONING: The Battle For Your Mind” by Al Ries and Jack Trout

This work is a SUMMARY of the original book titled POSITIONING: THE BATTLE FOR YOUR MIND, authored by Al Ries and Jack Trout.
"Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths as well as those of its competitors. The product is positioned relative to what is in the mind of the consumer. More

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Words: 620
Language: English
ISBN: 9781310389221

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