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Price: $4.99 USD





Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy

Cover for 'Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy'
By Bob Brothers
$4.99 Rating: Not yet rated.
Published: Feb. 25, 2011
Words: 8699 (approximate)
Language: English


Ebook description

'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence. "Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.

Tags

advertising, startup, entrepreneur, branding, new products, image, brand, reputation, brand equity

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