Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy

'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.

"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.

Available formats: epub mobi pdf rtf lrf pdb txt html

First 20% Sample: epub mobi (Kindle) lrf more Online Reader
About Bob Brothers

Bob Brothers, principal of the management consultancy Marketing Intelligence & Strategy Associates, is a creative, forward thinking marketing and business strategy professional.

Bob earned deep, hands-on marketing research and business development expertise as an independent consultant and as a marketing research and new business development leader with global consumer and industrial products companies, Eastman Chemical and DuPont. He has achieved notable successes …

* Creating and executing new business and market development strategies, successfully introducing new products and entering new, untested markets.

* Planning and executing complex marketing research programs, formulating valuable insights and recommendations, and collaborating with business leaders to implement results.

* Leading high performance teams and building global marketing capabilities and marketing research competence

Bob expertise centers around high performance and specialty materials, the industries that transform them, and the consumers who use them.

Bob hold a BS in Chemical Engineering from University of Texas (Austin) and MS in Chemical and Petroleum Engineering from Kansas University.

Bob’s global consulting practice, Marketing Intelligence & Strategy, is headquartered in Austin, Texas, where he lives and writes.

Also by This Author

Reviews

This book has not yet been reviewed.
Report this book