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Bob Brothers, principal of the management consultancy Marketing Intelligence & Strategy Associates, is a creative, forward thinking marketing and business strategy professional.
Bob earned deep, hands-on marketing research and business development expertise as an independent consultant and as a marketing research and new business development leader with global consumer and industrial products companies, Eastman Chemical and DuPont. He has achieved notable successes …
* Creating and executing new business and market development strategies, successfully introducing new products and entering new, untested markets.
* Planning and executing complex marketing research programs, formulating valuable insights and recommendations, and collaborating with business leaders to implement results.
* Leading high performance teams and building global marketing capabilities and marketing research competence
Bob expertise centers around high performance and specialty materials, the industries that transform them, and the consumers who use them.
Bob hold a BS in Chemical Engineering from University of Texas (Austin) and MS in Chemical and Petroleum Engineering from Kansas University.
Bob’s global consulting practice, Marketing Intelligence & Strategy, is headquartered in Austin, Texas, where he lives and writes.
on May 20, 2011 :
If you are looking for a short overview of the basics of alternative energy this book covers it. But if you are looking for some indepth setup and some user experience this is not the book for you.
It is about 40 pages.
(reviewed within a month of purchase)