Also by Dave Donelson:
- Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf
- The Dynamic Manager’s Guide To Practical Management: How To Manage Money, People, And Yourself To Increase Your Company’s Profits
- Business Wit And Wisdom: The Dynamic Manager’s Handbook Of Management Mistakes And Lessons Learned
- Family Business: The Dynamic Manager’s Handbook On How To Build A Successful Family Company
- Profit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business
- Finance Your Company: The Dynamic Manager’s Handbook On How To Get And Manage Cash For Growth
- Trade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment
- Employee Motivation: The Dynamic Manager’s Handbook On How To Manage And Motivate
- Strategic Hiring: The Dynamic Manager’s Handbook On How To Hire The Best Employees
- Sales Time Management: The Dynamic Manager’s Handbook On How To Increase Sales Productivity
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Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle
Rating: Not yet rated.
Published: March 31, 2011
Words: 7,219 (approximate)
Language: English
ISBN: 9781458167422
Short description
How do you compete with volume purchasing, minimum-wage labor, and massive advertising budgets? By giving your customers what they really want—personal service, attention to their needs, and a relationship they can trust. Practical case studies show how companies just like yours beat the big box retailer.Extended description
Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths.“Case Study: Schweser’s” tells the story of one small-town merchant that has developed an effective strategy to compete head-to-head with Wal-Mart, K-Mart, Target, and other giant retailers.
“The Magic Of Pricing” describes the nuts and bolts of setting prices that attract customers while preserving your profit margin.
“Two Ways To Compete” shows how several small business operators use high-level customer relationships and top-quality service to deliver value that trumps price in their customer’s minds.
Tags
marketing, selling, management, sales, small business, advertising, entrepreneur, customer service, sales techniques, sales tips, customer relationsAvailable ebook reading formats
Single purchase gains access to all formats. How to download ebooks to e-reading devices and apps.| Format | Full Book | Sample First 10% |
|---|---|---|
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| PDF (good for reading on PC, or for home printing) | Buy | No sample available |
| RTF (readable on most word processors) | Buy | No sample available |
| LRF (Use only for older model Sony Readers that don't support .epub) | Buy | Download sample |
| Palm Doc (PDB) (for Palm reading devices) | Buy | Download sample |
| Plain Text (download) (flexible, but lacks much formatting) | Buy | No sample available |
| Plain Text (view) (viewable as web page) | Buy | No sample available |
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