Email Marketing - A guide to the Internet's most effective marketing tool

By Mary Butler
Published by The Butler Publishing Group
$4.99 Rating: Not yet rated.
Published: Oct. 24, 2009
Words: 28597 (approximate)
Language: English

Description

The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising—if they’re not listening to downloaded MP3s and podcasts. The world is tired of commercials—unless they invite them.

Tags

ecommerce, internet marketing, online marketing, email marketing

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