“YOU ARE UNDER NO OBLIGATION TO BUY!”
The above statement is not so clear cut as it would at first appear. It is probably the most powerful inducement, which encourages people to allow a Direct Salesman into their home. So what exactly does it mean? Well, it all depends on who you are. More
As a student of psychology, I found the strategies and techniques of the Direct Salesman to be thoroughly fascinating. I made pages of notes, which I put away along with all of my research papers and completely forgot about it. I would possibly have lost the notes in time and this book would not have been written, had I not been present when somebody attempted to force a friend into buying their company’s shoddy product. This started me thinking and I realised that each day thousands of people are being induced to buy inferior products by salespeople using high-pressure sales tactics of which they, the customer, have absolutely no knowledge.
With my practical knowledge of sales, together with my knowledge of psychology, I decided to re-research the subject of Direct Sales with the intention of publishing my findings to inform people of the need to do the relevant and necessary research on an expensive, prospective purchase before inviting a salesman into their home and to warn them against the 'con men’ in sales. Therefore, the sum total of information contained in the pages of this book amounts to over ten years research.